Real Estate

Ad exec who inspired ‘Mad Men’ lists swanky Upper East Side townhouse for $10M



It doesn’t scream Don Draper, but it sure is lavish

The man whose life inspired the AMC’s blockbuster show Mad Men, is now looking to sell his Upper East Side townhouse. It’s no surprise that Jerry Della Femina’s home is located on East 62nd Street, otherwise known as the street lined with some of the New York City’s priciest mansions, including the Hermes leather walls-clad house, and three townhouse combo, once asking $120 million.

Della Femina’s home is modest in comparison, and is on the market for $9.95 million. Della Femina founded Della Femina Travisano & Partners along with Ron Travisano in the 1960s, and over the next two decades transformed it into one of America’s biggest advertising agencies.

His book, From Those Wonderful Folks Who Gave You Pearl Harbor: Front-Line Dispatches from the Advertising War, published in 1970, chronicled his over-the-top lifestyle, and partly inspired Matthew Weiner’s Mad Men.





Now on to his townhouse. It doesn’t quite scream Don Draper, but one can certainly imagine an advertising executive calling this four-story building home. The slender, white painted brick-clad house is accessed through a black wrought-iron gate, which opens up into a foyer. The kitchen and formal dining room are located on the ground floor, as is the lush garden, which comes with a fountain and outdoor seating.

The floor above that has the living room, which features a wood-burning fireplace, and an adjoining solarium overlooking the garden. The spacious master bedroom, which comes with a walk-in closet, takes up most of the third floor, and an additional two bedrooms are located on the top floor of the townhouse.

What do you make of this home? Do you think it’s befitting of the man that inspired one of the most celebrated television shows of all times?







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