Real Estate

Sotheby’s International Realty Brand Expands Presence in South Carolina


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Sotheby’s International Realty Affiliates LLC today announced that AugustaRoad.com Realty in Greenville, South Carolina, is the newest member of its network and will now operate as Joan Herlong & Associates Sotheby’s International Realty.

Established in 2011, the firm is owned and operated by Joan Herlong and serves the luxury residential real estate market in the Greater Greenville area.

“The luxury residential real estate market in and around Greenville ranges from the vibrant downtown to mountain retreats, lakefront properties and equestrian estates, offering a lifestyle for everyone,” said Philip White, president and chief executive officer of Sotheby’s International Realty Affiliates LLC.  “We are pleased to expand the Sotheby’s International Realty® brand into this market and proud to welcome Joan Herlong and her team to our global network.”

“Greenville marries southern charm, natural beauty and a contemporary cool, making it one of America’s fastest growing cities and an emerging destination,” said Herlong.  “We look forward to sharing our community with a global audience and are honored to be affiliating with the Sotheby’s International Realty brand.”

An active member of the local community, Joan Herlong & Associates Sotheby’s International Realty regularly donates to the Greenville Free Medical Clinic and is an active supporter of the Greater Greenville Association of Realtors annual holiday giving initiative.  The firm is located at 1421 Augusta Street in Greenville.

With this addition, the Sotheby’s International Realty brand now has five independently owned and operated affiliate companies in South Carolina; also operating in the state serving the luxury residential real estate markets are Celia Dunn Sotheby’s International Realty in Savannah and Bluffton, Daniel Ravenel Sotheby’s International Realty in Charleston, Justin Winter Sotheby’s International Realty in Lake Keowee, and Peace Sotheby’s International Realty in Pawleys Island.

The Sotheby’s International Realty network currently has approximately 21,000 affiliated independent sales associates located in over 900 offices in 68 countries and territories worldwide.  In 2016, the brand achieved a record global sales volume of $95 billion USD.  Joan Herlong & Associates Sotheby’s International Realty listings will be marketed on the sothebysrealty.com global website.  In addition to the referral opportunities and widened exposure generated from this source, the firm’s brokers and clients will benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs.  Each office is independently owned and operated.

The post Sotheby’s International Realty Brand Expands Presence in South Carolina appeared first on Sotheby's International Realty | Blog.



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