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INSTAGRAM COMPANY THINKS OUTSIDE THE BOX(ER) BRIEF – Tucked Trunks – Medium


From valet to CEO in 3 years. An inspiring story of a New York startup instagram company that changed the traditional boxer brief forever.

From an ordinary guy to CEO in 3 short years with a pair of boxer briefs, scissors, an idea and instagram! For the 30-year-old creative genius Rafael De Oliveira lack of capital was no deterrent, he was determined to bring his truly innovative boxer brief idea to life and completely change the boxer brief forever!

From humble beginnings , Rafael De Oliveira worked at a medical practice where he first started out a valet but for the ambitious Rafael, he quickly worked his way up to a higher corporate position and began making a very good living for himself. After 10 years and the his new idea pulling his attention in a different direction, he decided to risk everything to pursue his dream of bringing his idea to the world. Not only did he quit a 10 year high paying career, he did it with no savings and only two months prior to his wedding date! Talk about pressure!

Rafael De Oliveira CEO, Tucked Trunks

“I used to hate it when my shirts would un-tuck and I found myself constantly re-tucking my shirt in all throughout the day.” said Rafael. “ that’s when I had an idea, why not create a boxer brief that can keep my shirt tucked in?” he added and “that is how Tucked Trunks was born.” Rafael was unhappy with current products in the market so he set out to create and offer the easiest solution that would help him and his fellow man that faced the same problem of keep their shirts looking sharp all day.

Tucked Trunks boxer briefs

“Tucked Trunks is pretty much a boxer brief that functions through a dual waistband with multi rubber grip technology and a buttonhole integrated into the boxer brief so that the users can secure their shirts without having to tuck it in repeatedly.” — Rafael De Oliveira. The boxer briefs look very elegant in their design and with the amazing added feature of keep shirts tucked in! Within 7 months of launching, Tucked Trunks was quickly accepted by the gentlemen community on instagram and worldwide, and has become an overnight sensation! Tucked Trunks was quickly picked up and featured on Business Insider and the New York Post!

Tucked Trunks 3 Step Process

“ I tried everything in the market and I hated everything. They took forever to put on, forever to take off, didn’t fit into my daily life as did putting on my boxer briefs everyday did. That’s why when I was creating Tucked Trunks, I was determined not to be another accessory but I wanted revolutionize the traditional boxer brief and get more use out of it!” With these boxer briefs there is no need for any accessories. “ I reasoned, if you have to wear a boxer brief every morning anyway, why not wear a Tucked Trunks boxer brief and have 2 in 1? it just made sense to me and I figured other men would feel the same way.” said Rafael who designed this naturally aspirated product to fit into every man’s daily routine.

Tucked Trunks Keep Your Shirt Tucked In !

Tucked Trunks has exploded onto the market with a boom and has already reached 120 countries within a short period of time. The company has plans to launch its Kickstarter campaign to raise funds to create their new color line in the fall of 2017. They will have updates on their website here: www.tuckedtrunks.com. Meanwhile, the company is offering its all black line and is available for immediate purchase on their website and they ship worldwide!

It’s time to think outside the box(er) briefs!

Tucked Trunks Boxer Briefs



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