Vegemite is a divisive condiment when it comes to Australians versus the rest of the world, but Aussies generally agree that the salty spread is a dietary staple. However, a new premium blend Vegemite may stir up controversy among residents down under, as a debate begins over whether it actually brings anything new to the breakfast table.
— Vegemite (@Vegemite) October 10, 2017
Vegemite has released its new Blend 17, a “premium” product that comes with a shiny label and twice the price tag. The new jar costs about AU$7, while your traditional jar comes in under $4. The company says the new blend is richer and sweeter than the classic version, and is for people looking for an extra intense flavour.
—SPOOKY DEIDARA (@NarutoRobloxNer) October 11, 2017
— Disco Stu (@discostu) October 7, 2017
At the end of the day, Vegemite is made from leftover brewer’s yeast, so not everyone is convinced that a flashier version is necessary. The limited edition product also means that only so many people will get their hands on the blend.
— Noni McCallum (@NoniMcCallum) October 11, 2017
Naturally, the reactions ranged from those eager to try a new twist on a favourite product, to those perplexed by the need to slap shiny packaging on an old favourite.
Vegemite Blend 17 is a richer, syrup-like spread that’s a touch sweeter with a more bracing finish than the original recipe
— simongascoigne (@simongascoigne) October 10, 2017
— Old Shops Australia (@oldshopsoz) October 11, 2017
— decryption (@decryption) October 11, 2017
This isn’t the first time that Vegemite has experimented with new products. Back in 2009, the former parent company launched a Vegemite and cheese blend that it called iSnack 2.0. The name was immediately ridiculed and changed to Cheesybite, with the company denying the original name was for publicity.
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