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A fancy new Vegemite blend has Australians divided


Vegemite is a divisive condiment when it comes to Australians versus the rest of the world, but Aussies generally agree that the salty spread is a dietary staple. However, a new premium blend Vegemite may stir up controversy among residents down under, as a debate begins over whether it actually brings anything new to the breakfast table.

Vegemite has released its new Blend 17, a “premium” product that comes with a shiny label and twice the price tag. The new jar costs about AU$7, while your traditional jar comes in under $4. The company says the new blend is richer and sweeter than the classic version, and is for people looking for an extra intense flavour.

At the end of the day, Vegemite is made from leftover brewer’s yeast, so not everyone is convinced that a flashier version is necessary. The limited edition product also means that only so many people will get their hands on the blend.

Naturally, the reactions ranged from those eager to try a new twist on a favourite product, to those perplexed by the need to slap shiny packaging on an old favourite.

This isn’t the first time that Vegemite has experimented with new products. Back in 2009, the former parent company launched a Vegemite and cheese blend that it called iSnack 2.0. The name was immediately ridiculed and changed to Cheesybite, with the company denying the original name was for publicity.

The post A fancy new Vegemite blend has Australians divided appeared first on Lonely Planet Travel News.



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