i am so excited to share some big news with you today! josh and i (with lots of input from the kids!!) have been working on a family luggage collection line for almost a year now, and it just launched at target this past week! it’s being sold at all target stores nationwide as well as online for the next couple months and i still can’t believe it. so many of you have been sending me pictures this week from your local target stores of the collection as they’ve been stocking all the pieces in stores. getting your pictures and traveling with the final pieces during these past couple months, we are feeling really proud of this line and hope you love using these luggage pieces as you travel with your loved ones as much as we’ve loved putting it all together this past year.
i think you all know how much our family loves to travel, and i really take to heart the way it has bonded us as we have explored, discovered and tried new things together on different adventures. i know it can be intimidating at times to think about being on a plane with a little one, or on a long drive in a confined space with a tiny toddler, but i swear it’s always worth it.
a lot of you don’t have children yet but still travel all over your countries and even all around the world! these pieces aren’t just for families. they are for anyone who wants to stay organized with colorful and fun luggage on their adventures! we worked to make the adult pieces just as functional and stylish on their own and designed bags to help you get around even when you don’t have kids with you, too. 🙂
josh and i really tried to problem solve with this collection, finding solutions to some of the areas we’ve struggled with when it comes to traveling both by ourselves and when with kids. we always had a lot of your most frequently asked questions around the topic of travel top of mind while designing. we knew we wanted to find solutions for problems people – and especially families – face when traveling like choosing activities for kids, staying organized, storing electronics and even carrying a camera that you can easily access, while also keeping the line as a whole cohesive, stylish and efficient for everyone. i also feel like when we all travel, we often seek out colorful and exciting destinations, so i wanted this line to reflect that and be an extension of the colorful and fun life you’re living!
anyway! can i show you some of the pieces?! we took these photos together when we were visiting washington D.C. in january (a million thank you’s to my sister hannah who was traveling with us and snapped some of the photos of our family altogether!)
one of my favorite parts of the collection is the children’s backpack and the children’s carry-on roller bag. the backpack comes with both red dragon wings and white bird wings which are interchangeable, as well as some fun stick-on patches the kids can place on their backpacks themselves. i am always a fan of creating a sense of independence and responsibility for little ones when we travel together, so it’s great for them to have their own bags that they are in charge of. but! we designed both the backpack and the carry-on with helpful straps and snaps to attach to your own luggage pieces for those moments when their tiny bodies just can’t carry or roll their own pieces any further (as we’ve learned happens almost every time).