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Is Amazon Opening a Bookstore Here?

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After W. emailed that the Financier café at Brookfield Place has closed, I went over for some recon. I started at the World Trade Center, where I noticed that yet another store has bitten the dust: Caudalie. “I miss it, too!” said the guy working at MAC across the way, mistaking my interest in real estate for one in skincare.

Perhaps the South Concourse’s lower level was overloaded with beauty stores…. I didn’t scratch Forever Flawless because I can’t remember if it’s still open or not; the company’s website says it is, but no one answered the phone.

Then it was on to Brookfield Place. Sure enough, Financier is closed. Was the combined competition of Le District and Starbucks was too much? Or does Brookfield have more upscale ambitions for that space?

I’ve always thought that the big Sant Ambroeus opening in the complex would have to have an entrance onto the Winter Garden, and I assumed it was the big vacant storefront on the upper level. But it’s actually along the little street-level hallway (below) that leads to the Ermenegildo Zegna store. This is according to the guys at Zegna, who definitely stand to benefit from not being on a dead end.

I went back upstairs to ponder the big vacant storefront (below). I realized I should ask the staff at Oliver Peoples, since they could use some company in that corner. The blockbuster rumor: They heard that Amazon is opening a store there. Is it true? Time will tell. For what it’s worth, Amazon already has a relationship with another Brookfield Office Properties, having signed a lease in April for 360,000-square-feet of office space at Brookfield’s 5 Manhattan West in Hudson Yards. And it’s other New York City bookstore is in a mall, too.



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