A former postal sorting office in Paris’ swanky 16th arrondissement is home to a stylish new property that’s shattering city hotel design conventions.
Opening later this month in a much sought-after address beside Trocadéro Gardens, you’ll find the Brach. It’s the second Parisian hotel from emerging French hospitality group Evôk Hotels Collection (they’re also behind the Nolinski by the Louvre). Taking the form of a giant glasshouse, the avant-garde hotel has been brought to life by renowned designer Philippe Starck who drew influences from 1930s modernist architecture, combined with hints of Bauhaus, Dada, Surrealism and Art Brut.
The 59-room property features a mix of rooms and suites with private terraces and offers prime views of the Eiffel Tower. Mirroring the 16th arrondissement’s elegant aesthetic, the rooms are swathed in marble, metal, leather and wood. Starck describes the interior design as “sensual and rigorous, minimal and eclectic, there reigns a raw and modernist romanticism warmed by multicultural influences from Africa, Asia and South America.” The minibar has been replaced with a mini concept store and the rooms’ novels are updated each literary season. The suites on the fourth and sixth floors offer breathtaking views of Paris and are equipped with Norwegian baths.
The pièce de résistance is arguably the sports and health club inspired by the boxing clubs of the 1930s and featuring a Himalayan salt cave and hammam. On the terrace, you’ll find an urban vegetable garden and egg-laying hens and a terrace that will host dining and drinking areas. Downstairs a gourmet patisserie, conceived as a charming neighbourhood shop, is headed by Yann Brys who was awarded the title “Meilleur Ouvrier de France” in 2011.
Chef Adam Bentalha will head the hotel’s restaurant on the ground floor, which is open to both residents and locals. His Mediterranean cuisine is “centred around the products of this area bathed in sun, spices and exotic aromas, selected from inspired and inspiring producers” and is healthy, balanced and full of flavour.
Commenting on the Brach, Starck said, “Brach is not a hotel, but a unique place of life and culture where poetic mysteries and fertile surprises feed the imagination… It is an unusual place that invites guests on a journey of exploration.”
Rates start at €410 (£360/US$474) per night, room only. See the hotel’s website here for more information.
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