It’s hard to deny the allure of France – the spellbinding culture, cuisine and history have led it to repeatedly be the most visited country in the world. But that could soon change, as a new report says China will be the world’s most popular tourist destination by 2030.
Euromonitor International, a market research company, released a new report that predicts the country will take the title in less than 15 years. According to 2017 stats from the World Tourism Organization (UNWTO), China was already the fourth most-visited country last year. France remained at the top with 86.9 million travellers in 2017, followed by Spain with 81.8 million visitors, knocking the US out of second place. China had 60.7 million inbound tourists last year.
The UNWTO stats show that China already leads the world in outbound travel, but it seems it will also take the led when it comes to travellers arriving in the country. According to the Euromonitor report, all of Asia continues to grow in inbound and outbound tourism, “supported by rapidly growing economies, and an expanding middle class seeking to spend its increasing disposable income on travel. The gradual process of loosening visa restrictions has made travelling in the region easier, with 80% of arrivals in Asia originating from the region”.
So, over the next decade, more and more tourists will be heading to China. If you want to get a jump start on your dream trip to the country, there are endless regions to explore. If you want to go beyond the usual cities, Lonely Planet just named Shēnzhèn the second-best city to visit in 2019. Often described as the ‘Silicon Valley’ of China, the buzzing city made the list for its burgeoning creative scene, indie-music, hip cafes, craft brewers and so much more.
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