New York

Ghost signs of New York’s small business past

All the turnover lately among the small shops of New York City has one upside: Store signs from decades ago that had been long buried come back into view—like these two signs spotted by Ephemeral New York readers.

The first is at 7105 18th Avenue in Bensonhurst. Up until recently, it was covered by a sign containing Chinese letters, a reflection of the influx of Chinese immigrants in this corner of Brooklyn.

But when that sign came down, this understated one for Charlie & Brothers Fish Market emerged. The building dates back to the 1930s, and the sign looks like it could be that old too.

Apparently the store had been a fish market until the 1990s under a different name, Mola. Who was Charlie?

Just as mysterious is this sign on Seventh Avenue and 56th Street, for an establishment called Wilson’s.

The small store is surrounded by the usual Midtown jumble of tourist spots, cafes, and electronics shops, and the building it’s part of has construction scaffolding around it, so it won’t be with us much longer…and the remains of Wilson’s destined to be bulldozed along with it.

[Thanks to Eric V. and Amy S. for these photos!]
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