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Earth Day New York 2019 Unveils Zero Waste Woven Art Installation To Promote Sustainable Fashion…

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Earth Day Initiative and Weaving Hand will host an interactive zero-waste woven art installation at Earth Day New York 2019 in Union Square on Tuesday, April 23rd. Throughout the day, attendees will take part in this mass zero-waste weaving activity. Fabric scraps from used clothing and textiles will be cut into strips and interwoven over the course of the event onto makeshift looms made from rolling racks, giving these textiles a new life. The looms will be arranged in a circular fashion, reflective of our world.

The tapestries will be donated to Earth Day Initiative with the intent of calling attention to the importance of engaging in sustainable, responsible practices. “We’ve seen a lot of interest in sustainable fashion in recent years, similar to the surge in interest in sustainable food,” says Earth Day Initiative Executive Director John Oppermann. “We’re happy to call attention to the ways in which our fashion industry can become more sustainable throughout a garment’s life cycle. Our zero-waste weaving activation is meant to be a fun and hands-on way to get people thinking about where their clothing come from and where they go when they’re done with them,” Oppermann added.

H&M is providing financial support for the installation and also activating a large scale version of their Garment Collecting program at a booth in the park. “H&M is thrilled to partner with Earth Day Initiative to celebrate Earth Day 2019,” says Emily Scarlett, Head of Communications for H&M USA. “Through our Garment Collecting program at our stores, and our activation for Earth Day Initiative, we work to give textiles a second life and continue on our journey from a linear to a circular fashion industry.”

Earth Day New York 2019 is free and open to the public. The event will take place on Tuesday, April 23 from 12pm, to 6:30pm in the North Plaza of Union Square. For more information, visit www.earthdayinitiative.org

About Earth Day Initiative:

Earth Day Initiative is a 501(c)(3) non-profit organization, which aims to make Earth Day more than a one-day event or annual environmental wake-up call by engaging people in important sustainability work and initiatives throughout the year. The organization’s mission is to carry the enthusiasm and spirit of Earth Day into the 21st Century to meet today’s environmental challenges. It does so through year-round sustainability programs, annual large-scale Earth Day events, and partnerships with schools, community organizations, businesses, and governments. Its programs include high-profile environmental campaigns, corporate sustainability initiatives, a sustainable food guide, a school gardens program, and a green building publication.

About Weaving Hand:

Weaving Hand is a sustainable weaving art studio and healing arts center founded in 2007. Our mission is to honor the evolving teachings and important conversations around the art of weaving and continually expand our knowledge by collaborating locally, as well as internationally with weavers in Asia, Central and South America, Africa and Europe. For over ten years, Weaving Hand has developed, collaborated, and supported traditional and contemporary weaving practices. Our range of clients range from art + fashion companies, governmental institutions, museums, hotels, architecture + interior design and adults with disabilities. As a healing arts center, Weaving Hand uses weaving as a creative tool to enhance developmental programs for adults and children with intellectual, emotional and physical disabilities.

About H&M:

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on Nasdaq Stockholm. H&M’s business idea is to offer fashion and quality at the best price in a sustainable way. In addition to H&M, the group includes the brands COS, Monki, Weekday, Cheap Monday, & Other Stories, H&M HOME and ARKET as well as Afound. The H&M group has 47 online markets and more than 4,900 stores in 72 markets including franchise markets. In 2018, net sales were SEK 210 billion. The number of employees amounts to more than 177,000. For further information, visit about.hm.com


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