Cato’s Teams Up with Fjällräven to Bring Sweden to Greenpoint (Sat, Oct 19)
This Saturday, October 19th (2-6PM) Cato’s Army & Navy (654 Manhattan Ave) is celebrating the Fall/Winter season with a Swedish twist! Everyone is invited to enjoy free coffee by local cafe Konditori and Peter Pan pastries while learning about waxing garments and the latest fashion collection by outdoor equipment & clothing brand Fjällräven.
Waxing is a natural way to increase wind and water resistance to your garment. And if you already own a Fjällräven piece, you can get it waxed by Fjällräven reps for free!
Beloved by all Greenpointers, Cato’s Army & Navy have remained in business for over 44 years by consistently carrying only the highest quality workwear and outdoor gear and according to co-owner Marcin Rak, Fjällräven has been an important brand to continue this tradition.
Marcin says, “this company’s principles really resonated with us.” “They are a perfect fit for our community and the type of brand we wanted in our store.” He went on to say that, “People in our neighborhood always cared about each other and their community.” “Having a company that cares passionately for the environment just made sense to us.” In fact, Fjällräven is joining the United Nation’s Fashion Industry Charter for Climate Action establishing itself as an industry leader in addressing climate change.
As part of this celebration, all customers will be entered into various raffles when trying on any Fjällräven clothing. In the spirit of cooperation, Ed Veneziano, co-owner of Cato’s has asked Konditori, Greenpoint’s local Swedish Coffee shop, to be the official provider of refreshments for this event.
Ed explained how this was a perfect match as Konditori’s concept is to incorporate the Swedish lifestyle of a traditional European home-away-from-home coffee shop and marry it with a Brooklyn culture. He added, “what could be more perfect than for our two businesses to work together during this Swedish event.”
Ed believes that it’s vital that all the businesses in our community work together. “There are so many empty store fronts along Manhattan Avenue” he said. Ed wanted to find ways to get his vendors to work with his business and involve neighboring businesses.
Ed feels that these are difficult times for the mom and pop businesses of our community. “By finding innovative ways of working together to bring customers into our store” he said, “we can find ways to improve the business climate on Manhattan Avenue.”
Sponsored post by Cato’s Army & Navy (654 Manhattan Ave). Marion Veneziano opened Cato’s in 1975 with her husband Tony, due to their passing Cato’s is now run by their son Edward along with co-owner Marcin. This family owned small business continues to serve Greenpoint with the highest quality clothes and gear while maintaining affordable prices.
Fjällräven was founded in the basement of Åke Nordin’s hometown of Örnsköldsvik, Sweden. Their mission is developing timeless, functional and durable outdoor clothing and equipment while acting responsibly towards people, animals and nature and inspiring people to get outside.