Marriott buys the W Union Square
Of possible local interest from the EVG inbox yesterday — Marriott International announced that it has purchased the 270-room W New York Union Square on Park Avenue South and 17th Street.
To the news release!
The company paid $206 million for W New York Union Square, with plans for a significant renovation. Marriott International will transform the existing hotel into a cutting-edge W Hotels showcase, advancing the company’s strategy to redefine and reinvigorate the brand in North America.
[T]he 20-story hotel features historic Beaux Arts architecture, panoramic views of Union Square’s namesake pedestrian plaza and lively park, and a “W Union Square” rooftop sign that stands out on the Downtown skyline. The property first opened its doors in 1911 as the headquarters of the Guardian Life Insurance Company of America, and in 2000 opened as W New York – Union Square.
The renovation seeks to unlock the property’s untapped potential with plans for a signature, socially-charged spa and an expanded restaurant on one of New York City’s most bustling street corners.
No word on what a “socially-charged spa” is at the moment.
The Marriott recently opened an outpost of its Moxy brand over on 11th Street between Third Avenue and Fourth Avenue.