A relic of a downtown “apartment for rent” sign
In a city that practically requires renters to fork over thousands of dollars to a real estate broker just to sign an apartment lease, you don’t see too many “apartment for rent” signs nailed to building entrances.
But “to let” or “to rent” signs used to be a lot more common—like this one, which Ephemeral reader Ellen G. shared with me this week.
The sign was for sale on eBay, and the description says it’s from the 1930s.
It’s certainly pre-1960s, as it has the wonderful old two-letter telephone exchange that was replaced by digits in the 1960s. Drydock is the name of a small street in the East Village near Avenue D and 10th Street, a leftover of what was once the Drydock District. (Oddly, Drydock isn’t anywhere near One Spring Street, which is at Bowery.)
This isn’t the only Zacarro real estate relic. I’m not sure if it’s still visible, but a faded ad for P. Zaccaro’s real estate business used to be up on the side of a building on Delancey Street (above).
Who was P. Zaccaro? He was the father-in-law of former New York City congresswoman and vice presidential candidate Geraldine Ferraro.
[Thank you Ellen G. for sharing this sign!]